Sensory insight & perception (SIP) specialists for food & drink companies in Canada
We are a boutique firm that provides market research data, product feedback, and insights from Canadian consumers, Trade, and industry influencers to help companies make smarter, more profitable business decisions.
What We Do
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Research
From consumer & Trade Interviews, to focus groups, to surveys, we provide detailed sensory insights and analysis reporting. CUT, NPD, and omnibus surveys are just a few of the services we can provide.
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Competitive Analysis
Understand how your product is perceived in comparison to competitors in your sector and participate in blind tastings/liquid testing to see how your product is ranked when competing for market share.
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Event/Activation Management
If you’re looking to facilitate a memorable experience for consumers or trade, we can plan and execute your tastings with ease - and provide extensive feedback post-event.
